Victorinox knife gift set - Packaging design
CONCEPT
Make a gift-set package with both knife and grinder to create an attractive gift set. Inspired by the famous Swiss brand Victorinox knife mechanism to perform a fun and nice unboxing experience. All the design process being influenced by the values enunciated by Karl Elsener created by Victorinox: functionality, avowed design and incomparable quality.
ORIGINAL PACKAGING
The original knifes´ package is a rectangular cardboard box with a pet - cut window, with a thermoformed plastic base for the knife. This knife package presentation is meant to be a gift package.
INSPIRATION
The design is inspired by the world - famous Swiss knife, this mechanism is recognized and avowed due to the great dynamism that it creates for the product.
BRAND IDENTITY
We considered the trademark's identity values that you can look up at the Victorinox oficial site, the list below shows some of the words that describe the brand's products and ideals.
USER EXPERIENCE
We created a fun unpacking experience by imitating the Swiss knife movement, this idea was tested and liked by lots of people.
CONSIDERATIONS
The full packaging criteria was considered, we calculated boxes, pallets and other shipment and logistic criteria.
